![]() ![]() When we focus on the Jobs theory, we build businesses that are not actually product-led at all they are motivation-led.Įxpanding on this, people don’t search for the process, they search for the solution, and they discover the process tool that helps them get to their solution. It also means we’re able to build customer flows and onboarding journeys that revolve around those customer jobs rather than the product itself. When we focus on Jobs to be Done, we focus on customer needs and build solution-orientated products to help solve those needs. It’s a type of data analysis product managers and product owners need to proactively make to create a more successful product-led business. This is not a research process that comes screaming in a product manager’s face with alerts and red flags. ![]() Christensen, Harvard Business School Professor on Innovation and Growth (1952-2020)Ĭhristensen stresses that to understand this context, businesses need to learn to read and listen to passive data. ![]() And if the product does a crummy job, we ‘fire’ it and look around for something else we might hire to solve the problem.” If it does the job well, when we are confronted with the same job, we hire that same product again. "When we buy a product, we essentially ‘hire’ something to get a job done. Christensen, hailed as one of the most influential business thinkers ever.Ĭhristensen writes how the most successful businesses in the world organize themselves around the jobs their customers want doing ( □ in Leon's example, communicating and working with colleagues) and the context and circumstance around those people. The Jobs to be Done framework was founded by Clayton M. ![]()
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