![]() This allows it to stay true to the home-spun, user-generated design fans have been using to make the bear come to life. The campaign uses a low-fi, mixed media approach. Celestial Seasonings partnered with creative agency Deutsch NY for this digital-first campaign and bringing to life a more social mascot. After all, the world has changed quite a bit since he fell asleep. Waking up the Sleepytime Bear after five decades of hibernation isn’t easy. Tim Collins, General Manager and VP of Marketing at Celestial Seasonings, describes the character as a “timeless symbol of peace, calm, nostalgia, and a little self-care.” ![]() Since then, the Sleepytime Bear has had his stories beautifully built on Celestial Seasonings packaging with whimsical, nostalgic images for every mood and moment. The original drawing of the Sleepytime Bear was first illustrated by Beth Underwood, sister of one of the co-founders John Hay, in 1973. ![]() Now, the Sleepytime Bear is waking up to a whole new digital world! Join the Sleepytime Bear in a new digital campaign from Celestial Seasonings called “What the Bear Missed.” “What the Bear Missed”Įstablished in 1972, Sleepytime is one of two flagship brands from Celestial Seasonings. 50 years ago, tea icon Sleepytime Bear drank a cup of Celestial Seasonings Sleepytime Tea and fell into a deep sleep. All this talk about coffee and I’m ready for another Cupa just now. I like that they pay their employees well. That’s so you’ll come get a donut or muffin. I think the reason Canadians like it, is because it’s cheap. It’s muddy tasting, and has a terrible after-taste. But I think it’s horrid (be me smythed by a thousand maple leaves). It’s a donut shop and apparently the coffee is coveted. Is that a real kitty in the Tea Room?Īs you know, it’s the coffee that I enjoy. I guess it’s English Breakfast by Twilings but I also enjoy Earl Grey and sometimes Ruby Red. Neither Jim or I drink tea, but I do keep a small canister of Tetley in the pantry for guests. I used to always have it on hand because my Ex-mom-inlaw Betty, an English girl, loved her tea. The artwork was always what drew me to the packaging. I had no idea Celestial Tea came from Boulder CO. !! This probably was like Tea Nirvana for you. So are you a tea drinker? Please let me know via the poll below. We call our sustainability story “Blended With Care: From Seed to Sip”, and we’d like to take you through it in eight steps – from the farmers’ fields to your teacup. We want to offer the best products and help our consumers make the best choices for themselves and their families. Celestial Seasonings and our parent company, Hain Celestial, stands up as leaders on important topics such as GMO labeling, sodium and sugar intake and animal welfare. We think it’s important to share with you the steps we take to ensure that our teas are of the highest quality, deliver the great taste you expect and are produced in a way that protects the Earth’s natural resources. It was a perfectly wonderful afternoon in every way.įrom their website: Celestial Seasonings was founded more than 40 years ago with one goal: to provide delicious, high quality teas that are good for our customers and good for the world. Sleepy Time was the first of two herbal blends, and remains the most popular around the world. One of the things I liked when the teas first hit the market, were the pretty designs on the package along with an inspiring quote. It’s no wonder mint tea is so good when you have a cold. The moment you walk into the room your eyes water and your sinuses open. The mint is quite potent, and would quickly infuse all the other ingredients if stored together. ![]() ![]() There is one special room set aside for peppermint and spearmint. They essentially recycled an assembly line once used for packing cereal. I also loved the fact that the equipment used for packaging the tea dates back to the forties. They have a simple assembly line, along with pallets of herbs and spices stacked floor to ceiling. It’s all “tea” to me, and I’m happy to consume green, Jasmine, Rooibos, also know as redbush, and vanilla flavored herbals.Īs factories go, Celestial Seasonings is small. The tour guide pointed out that 80% of what they produce is not actually tea, but an herbal infusion. Then Celestial Seasonings came along in the seventies, and I was an herbal convert. Over the years I switched from black tea with milk and sugar to tea with just sugar. Mom on the other hand drank black, instant coffee. My dad drank tea, so of course my sister and I wanted to drink tea, too. I grew up drinking black tea, mostly Red Rose Tea, a Canadian brand dating back more than a century. My current favorite, and an award winner too * Celestial Seasonings Rooibos Madagascar Vanilla ![]()
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